OKX app

List of contents of this article:

• 1,OKX appWhat does the crm management system do_What is the crm system
• 2. What are the types of CRM system types_What are the three categories of crm systems
3, CRM softwareWhat is the difference between the SAAS framework and the B/S framework (the main features of the crm system of saas mode)
• 4, How can Chinese enterprises build CRM from the high level of management philosophy?

What does the crm management system do_What is the crm system

CRM management system is an enterprise management software, which refers to a management system that builds and maintains good customer relationships by analyzing customer demand information and market reactions.

CRM (customer relationship management) system is a system that allows the management of business relationships between customers to help develop business. CRM system is a specific software and implementation method that uses information technology to effectively improve enterprise income, customer satisfaction and employee productivity.

CRM system means customer relationship management system, which is a software that reasonably improves enterprise profitability, customer satisfaction and employee productivity based on the premise of information technology.

CRM system software is to manage customer files, sales leads, sales activities, business reports, and statistics of sales performance.Advanced tools are suitable for the office and management of enterprise sales departments, and assist sales managers and sales staff to quickly manage important data of customers, sales and business.

What are the types of CRM system_What are the three categories of crm system

1, CThe RM (Customer Relationship Management) system can be divided into the following three main types according to actual needs: operational CRM, collaborative CRM, and analytical CRM. Operational CRM Operational CRM mainly focuses on the collection, collation and management of customer data.

2. Today's CRM system is mainly divided into the following categories: Traditional CRM system: Traditional CRM system refers to a CRM system with customer relationship management and sales management as the core. Its main functions include customer information management, marketing activity management, sales opportunity management, sales forecasting and reporting. Wait. This kind of system is usually mainly used within the enterprise.

3. There are three main technical types of CRM system software: operational, analytical and collaborative.

4. Operation type CRM operational CRM software is good at sorting out customer information - contact information, purchase record, access record, purchase preference, inquiry record, correspondence and communication history, etc., establish customer files for customers and store them in the database. If necessary, each department can see the information content through the one-click sharing function.

What is the difference between the CRM software SAAS framework and the B/S framework (the main features of the crm system of saas mode)

The B/S program is composed of components, which is convenient for the individual replacement of components, realizes the seamless upgrade of the system, minimizes the system maintenance overhead, and users can download and install it from the Internet to upgrade.

The CRM software of the SAAS framework is cloud storage, that is, storing the company's data and information on the server of the software side and accessing the server by logging in to the web page, so as to achieve the role of company management, data entry, analysis and storage.

The difference between SaaS, B/S and C/S three different modes of software SaaS is Sofare-as-a-service, which provides a new Internet-based software service with the development of Internet technology and the maturity of application software. Mode.

SaaS (Soft as a Service): Software as a Service, SaaS is not a software architecture, but a software sales method. SaaS software adopts B/S architecture, but it is sold by charging an annual or monthly rental fee for each user.

The difference between SaaS, B/S and C/S three different modes of software SaaS is Sofare-as-a-service, which is a new software based on the Internet with the development of Internet technology and the maturity of application software. Service mode.

ERP is software, and SAAS can be simply understood as a form of software deployment. The simplest example: ERP software can be deployed on the local server or on the cloud server.

How can Chinese enterprises build CRM from the high level of management philosophy?

1. The design goal of ECRM is to "customersThe new customer relationship management system of "centered and process-oriented" can help small and medium-sized enterprises quickly build a simple and efficient marketing service management system. The general model of the marketing service system supported by the ECRM system is shown in the figure below.

2. The B/S structure should be better. The main advantage is that it is easy to maintain. Because computers are prone to problems nowadays, the advantage of using the B/S structure is that as long as the crm server is maintained, other machines can be accessed by browsers without installing special software.

3. The first link: concept introduction, establish a customer-centered business management concept in the enterprise, and set up a special CRM project group to jointly discuss and determine the implementation goals and specific schedules of CRM, and ensure that the system implementation can be effectively promoted according to the plan.

4. Choose the most suitable CRM system for yourself after multiple comparisons and trials. When using CRM, we should not regard CRM as a simple system for storing customer information, but should give full play to the value of CRM, and our own management philosophy should also be updated synchronously, so that employees of the enterprise can correctly understand and use CRM.